Practical experience is the best teacher. In other words, the best way to understand how we work is to work with us. But we realize that you may want a preview of TechniCom's dedication and expertise before you commit to a project.

So here are three examples of what we've done. Two of them involve product development. The third outlines our efforts in positioning a foreign manufacturer with the press and domestic dealers. Although the financial community is fond of saying "past performance is no guarantee . . . ," we think you'll find these illuminating.

Classé Audio, a high-end manufacturer of critically acclaimed two channel products, wanted to enter the home theater market. They had the ideas, the engineering expertise, and the kind of distribution that would welcome the right product. But they weren't sure what the right product should be.

Rotel, long noted for exceptional products in the mainstream high fidelity and home theater market, wanted to offer a product to satisfy the growing need for simplicity, flexibility, and high performance in a multi-room distributed audio system. They, too, had the ideas, the engineering, and a potentially huge window of opportunity if the product truly answered real needs.

Both companies chose TechniCom to augment their in-house capabilities. And both companies are now successful competitors in markets they had no access to before their decision to use our services.

Was TechniCom solely responsible? Of course not. But our contributions weren't minor either. Here's what we did.

For Classé Audio, we identified the competition and the important technologies. Next, we developed a questionnaire that covered every pertinent aspect of the home theater market.

We surveyed dealers and consumers to find out what they wanted, why they wanted it, and how our client company's technology could answer their needs. After analyzing how average consumers use complex surround sound processors, we helped write a new chapter in "user friendly" operation. Then came the hard part.

In conjunction with our client's in-house and consulting engineers, we helped specify the hardware platform and then literally "wrote the book" that defined every aspect of the master microprocessor's control program. Every aspect from the basic menu tree itself to hidden diagnostic functions.

Arduous? Yes. Expensive? Not really. That's because the time saved in giving programmers a clearly defined goal more than paid for TechniCom's expertise. And our continuing analysis helped our client catch many "bugs" early on that would have been far more costly to correct later in the product development cycle. But we didn't stop there.

We followed up our product-specific efforts with consumer literature and a complete owner's manual that virtually eliminated one drain on our client's customer service resources. Again, an important cost savings.

And for Rotel we did much the same thing but in a totally different area - this time for the demanding custom installation market.

In cooperation with an international design team based in the United Kingdom, we helped outline the broad brushstrokes and fine touches to bring a self-contained, single chassis multi-room distribution system to market.

Then we wrote the installation and operation manual, the brochure, the ad copy, and dealer mailings that helped this client become a more valuable business partner to a growing cadre of custom installers.

JMlab's story is completely different. This organization, a major European manufacturer of loudspeakers and drivers, was having difficulty gaining market recognition in the United States. They approached TechniCom for assistance. We did our homework. Spoke with the company's existing dealers and representatives to get their "take." Next, we evaluated the company's resources and products. Then we accepted the challenge with enthusiasm.

First, we prepared a meticulous company history including a biography of the founder. We re-interpreted the company's technology to present stronger benefit statements for the American market. We wrote and distributed press information. Called on editors. Spoke with reviewers.

We devised an advertising strategy - and wrote the ads - to increase brand name recognition among consumers and dealers.

Next, we "married" the company's technical competence with the founder's interest in fine wines with a "Bass and Beaujolais" promotion that brought most of the press to the company's demo room at a January Consumer Electronic Show (CES).

We then implemented a product review strategy that resulted in several truly superb reviews - including a "Class A Recommendation" from the leading consumer publication serving the high end audio market and a rave recommendation in the most widely read specialty magazine in the United States!

The result? Substantially better recognition than the company had enjoyed before. The subsequent "buzz" about the company's products is still attracting a growing dealer base and an ever-increasing roster of satisfied customers. Again, we did not do this ourselves. In JMlab's case, we could not have accomplished half as much if the products had not been what they were - and are.

But we will take credit for analyzing the company's technical abilities and financial stability. It was only after we performed our own "real world due diligence" that we decided the industry and public deserved to hear more about the company and its products. .

These are just some of TechniCom's success stories. They aren't the only ones.

Yes, TechniCom does a lot. We can help with almost every phase of product development and positioning - from basic product definitions that respond to today's market needs while anticipating the future, to advertising and training materials that present your company's products in the most positive light.

And we do this cost effectively. That's a major advantage in using TechniCom's complete menu of services.