Let's violate the first law of salesmanship right away by saying that we're not a public relations agency.

This means we won't take your products or services directly to the press with guarantees of instant and favorable placement. Nor will we plan that breakout event that's going to make your company an industry-wide name overnight.

But we will help you position your company, your products, and your services by writing those press releases that not only get quick attention but also survive the closest editorial scrutiny. We've done this for years - and for some of the best-known brands in the industry.

...And a few more!

If you feel you need a full-service PR agency, we can still be of service. We'll help you steer clear of those practitioners who promise everything and then disappoint - if not just disappear.

We'll give you a clear view of what an effective PR firm can do, a brief idea of how they do it, and what you can legitimately expect for your money.

We can help you evaluate your choices because we've been there. Before we focused on making technology understandable through writing, training, and product development, we had considerable success helping clients position themselves with the press. So we know how these things work. Intimately.

We know which PR firms respond - the ones that "work" the press well, those whose knowledge and integrity makes a reviewer or editor predisposed to deal with that firm's clients.

And we know the ones that are a bit "hard of hearing" when it comes to acting on what you need rather than what they want to do. And we also know those firms whose politics may mean easy entry through one door. And a resounding "slam" at many others.

So, if you're evaluating your public relations options and want the benefits of a different yet practiced and practical perspective, ask us. That's just another service TechniCom provides.

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