TechniCom Corporation offers substantial expertise to aid companies in product design and development, market positioning, technical writing, sales training, and general corporate communications. Intentionally structured as a network of complementary talents, the company provides fast and cost-effective response to a variety of needs.

Since inception in 1994, TechniCom has successfully aided many consumer electronics manufacturers define and develop new products, deliver authoritative yet understandable technical sales training to distributors, representatives, and retail sales personnel, enhance brand recognition at both the trade and consumer levels, and establish and expand OEM manufacturing liaisons.

Len Schneider

President, TechniCom Corporation

Len Schneider, TechniCom's founder, has 30 years of experience in the consumer electronics industry. Len is a member of several professional organizations including the Audio Engineering Society (AES) and the Society of Motion Picture and Television Engineers (SMPTE). He has written three books on consumer electronics technology and has contributed numerous articles and reviews to most of the major publications in the field.

A graduate of the University of Scranton, Len began his career as a retail salesperson in the highly competitive New York metropolitan market. He then joined forces with two partners to design and manufacture low frequency loudspeakers and amplifiers. Subsequently, Len worked as an independent representative to build an entirely new distribution base for many manufacturers, including Kenwood and JBL.

Capitalizing on his technical knowledge and communications ability, Len moved to Sony, where, as National Training Manager for the High Fidelity division, he developed new strategies and standards for technical sales training to support the introduction of many new digital and analog products. With Onkyo, he directed product development and marketing roll-outs that helped the company assume new leadership positions in several product categories. More recently with Adcom, a respected supplier of affordable high-end products for both the audio and home theater markets, Len successfully broadened the company's offerings by conceiving and developing the critically-acclaimed GDA-600 digital-to-analog converter, several home theater products, including the award-winning GTP-600 surround processor, and the successful GFA-5800 power amplifier.

Rebecca H. Holman, Ph.D.

Executive Vice President, Director of Consumer Research and Brand Strategy

Rebecca joined TechniCom Corporation in the Fall of 2006. She brings substantial expertise - over 25 years as a professional marketing researcher focusing on consumer insights - and enormous experience in strategic brand positioning. Benefits to TechniCom's clients include rigorous, accurate, and disciplined data acquisition and analysis leading to clear and understandable action plans.

Prior to joining TechniCom, Rebecca was Senior Vice President, Director, Consumer Structures with the Knowledge Group of Y&R Brands (formerly Young and Rubicam). This entailed primary responsibility for research analyses for EMI, American Express, CNN, Nasdaq, the New York Times, Road Runner, Family Circle, and other Fortune 500 companies. In addition, she impacted advertising content and form for Road Runner, AT&T, and Met Life.

In 2002, Rebecca received the prestigious Atticus Award for outstanding original contribution in research from Y&R's parent company, WPP. She was also featured speaker at the 2002 MaxiMidia conference in Saõ Paulo, Brazil, describing her award-winning work on Brand Archetypes.

Rebecca has worked for other communications companies including Esty, the Bloom Agency (New York), and D'arcy, Masius, Benton and Bowles (before each of these were subsumed within larger holding companies). She also served with Wirthlin Worldwide, a Virginia/Washington, DC-based research supplier.

Rebecca has a strong academic background as well. Her Ph.D. is from The University of Texas at Austin where she majored in Marketing with minors in Educational Psychology and Organizational Behavior. She taught at UT before joining the marketing faculty at Penn State. She has also taught at New York University, the University of Maryland, and American University.

She was twice elected Director of the Association for Consumer Research and was President of the American Academy of Advertising, where she chaired that group's publication committee. She directed the New York conference of the Association for Consumer Research as well as the American Academy of Advertising Conference. She had published numerous articles in academic, trade journals, and books and spoken at many professional and academic conferences.